Customer reviews showing your online reputation
Should Local Businesses Care About Their Online Reputation?

Absolutely. Online reputation is more important than ever before. A positive presence on the web builds trust with your target audience – A crucial ingredient for converting traffic into customers. Consumers won’t hesitate to take their spending elsewhere if your business leaves them with a poor impression. Here we’ll look at several reasons why you should care about your online reputation.

Consumers Search Online For Local Businesses

Think about the last time you found a local business. Chances are you searched on Google for a relevant query, browsed the top listings, and read a few reviews. You’re not alone either as data from Google found that 4 out of 5 consumers use search engines to find local businesses.

Why does this matter?

Because consumers aren’t just turning to the web for the latest news and product updates. They’re also using it to find businesses near them. A key aspect of online reputation management involves keeping tabs on what others are saying about your business.

Consumers Read Business Reviews

Customer reviews can swing purchasing decisions and tie into your reputation online. According to the Local Consumer Review survey from BrightLocal, an estimated 86% of consumers read reviews. Positive reviews made 68% of consumers more likely to choose a local business while negative reviews stopped an estimated 40% from choosing that business.

Even if your site ranks at the top of the search results, sales will be negatively impacted if your business is riddled with poor reviews online. This is yet another reason why online reputation needs to be more of a priority if it isn’t already.

Reviews Affect Local SEO

A common mistake that local businesses make is not taking a more proactive approach towards getting customer reviews. According to the Local Search Ranking Factors Survey from Moz, online reviews account for as much as 15% of the local search results. That means all factors being equal, a site with more customer reviews online will likely outrank another with fewer reviews. Customer reviews then benefit your business in two ways: Positive feedback acts as a form of social proof and is correlated with higher rankings.

Now that you understand the value of your reputation online, here are a few things you can do today to build a positive presence on the web:

  • Maintain profiles on social media: Many consumers use social media networks like Facebook and Twitter to find local businesses and reviews. Create profiles on each of the major platforms and actively manage them by engaging with your followers and posting interesting updates.
  • Use an online reputation management tool: There are a number of online reputation management tools available that make it easy to keep tabs on what people are saying about your business. Alternatively, you can also set up Google Alerts for your business name so can respond accordingly.
  • Respond to customer reviews: Be sure to respond to customers that leave a review for your business whether on Facebook or Yelp. It creates an open channel for communication and shows that you care about your customers.

Consumers tend to transact with businesses they trust. This is why managing your online reputation is incredibly important. All it takes is a few negative reviews to completely tank your reputation. Take a more proactive approach to build a positive presence online and your business will be in a better position to drive more sales.

 

Author’s Bio

Kym Wallis, the founding director of Higher Ranking has over 15 years of advertising sales, digital strategy, and business development experience. He is currently working as Digital Adviser for iChoose.

girl holding facebook logo
How to use Business Page to interact in Facebook Groups for visibility

Most businesses now, enjoy multifarious online presence through a website, popular social networking sites, blogs, Apps etc. Social networking, however, has been a rapidly evolving and most engaging medium of all, and interacting in relevant groups on these social channels have proved to be fruitful for many. Communicating in Facebook Groups, for example, is way more enriching, focused and you enjoy an audience who share similar interests. However, until October 2018, you could interact in Facebook groups only through a personal profile.

So, what made us write on Facebook’s feature enabling business pages to join groups, nearly six months after its announcement? The very fact that there are scores of small businesses out there on Facebook who are unaware of this feature and thus fail to reap the benefits of posting through Business Page in groups. But before jumping on, it’s important to understand what this feature entails and how it can benefit your business.

Benefits of interacting in Facebook Group as a business page
  1. Credibility: Posts which come from a business page carry more credibility as it is the organisation’s voice that group members get to hear rather than individual. This also means added responsibility on the part of businesses to provide credible and quality content.
  2. Direct-engagement: This feature empowers businesses by enabling them to directly collaborate with a relevant group of people, thus promising greater engagement.
  3. Brand recognition: As the audience interacts with the brand logo and name, it builds brand awareness and recognition.
  4. Uncompromised privacy: You can keep you or your staff’s profile detached from the business page. Privacy of personal profiles will not be compromised, and all the communication will be channelled through a single source.
  5. Enhances Facebook experience: Organic reach of business pages have taken a backseat as Facebook’s algorithm prioritises personal posts over business posts. However, with Facebook groups, this hurdle can be surpassed as your business posts, and advertisements will find direct engagement with an interested audience.
Here’s how you can join Facebook groups as a business page.
  1. To join a Facebook group, the group admins should first allow business pages to join. Group admins should enable the option “Allow pages to request to join as group members” under group settings. This option is enabled by default unless a group admin chooses otherwise.
    Facebook groups
  2. While hovering the mouse over Join Group, you can see “Pages can now join group” click on that to join as a Business Page. However, this option is not displayed in the groups which restrict business pages.
    Facebook groups
  3. If you have already joined a group through a personal profile, you can now switch between accounts. On the left-hand top, you can see “Interacting as (page name)” click and choose whether you wish to interact as a business page or through a personal profile
    Facebook groups

Making participation in social networking groups should be a part of your online marketing strategy. Apart from joining groups on Facebook, you can also create one around your brand. If you are into travel services, for instance, you can create a group of travel lovers or groups on places, where you can share all the information to educate your target audience. Establishing trust and relevance among your audience is the key to success. However, it takes diligence to maintain that.

A girl's face with colour powered sprinkled all over
How to use Colour Psychology to build brand and boost conversion

Just as Vincent Van Gough said, “Colour in a painting is like enthusiasm in life”, colours have a considerable effect on human emotions as they make deep-rooted connections in mind. Different colours can invoke different emotions and are perceived differently by the brain. The colour of the sky, for instance, at different hours of the day, has the ability to alter moods.
The transformation that colours sets in a person is very subtle yet too powerful to ignore. The psychology behind colour processing by the mind has been explored and exploited in the marketing arena to generate desired results. As a business owner, knowledge of colour psychology can help you position your brand appropriately by invoking favoured responses with the use right colours in your branding and logo design.

Here you can see how the colours effectively speak about the product

Natureland by McCallum

Howlett Photography

Grans-Bohemian-Lager

In the first picture, the green colour of the packaging effectively conveys that it is organic. While in the second picture, the colour pink is used for feminine power, and the black and silver communicates the luxury. In the third picture of Grans Bohemian Lager, the white, blue and mustard yellow communicates purity and goodness of the beer.

Colour influences the perception of consumers in ways imperceptible to them, which is why it is considered as an essential weapon in any marketer’s arsenal. Nearly all the businesses today, use this psychology behind colours to create an effective branding strategy.

So, here’s an infographic to understand each colour better to gauge which would be the best colour for your logo

Colour is a key component in branding, and companies around the globe spend considerable amounts to get the best brains for them to figure out what would impress their target audience and would influence them to make favourable buying decisions.

While a single colour invokes an emotion, a combination of them can have a dramatic and powerful effect on the human mind. Here’s an article on some of the best colour combinations for your brand.

You can use these points to decide on your logo colour or rely on Budget Websites cost effective logo design service for a quick and brilliant logo that just hits the mark. Contact us now

Credits:
https://iconicfox.com.au/colour-in-branding-infographic/
https://www.fastcompany.com/3028378/what-your-logos-color-says-about-your-company-infographic

Best colour combinations for logo design in 2019

Two colour combinations, three colour combinations and more…

Each colour conveys a different emotion and carries the ability to shape behaviours. Similarly, a combination of colours can reinforce an ideology.  In the marketing arena too, this colour psychology plays a pivotal role in creating a brand perception. Therefore, the colour imperatives which guide consumer behaviour must be chosen carefully. Here’s a take on the best colour combinations for designing a logo.

What is the best colour combination for a logo?

In branding, colour is usually not used in isolation; instead, they are often combined to nail the brand message appropriately and effectively.  However, choosing the right colour combination can become a daunting task, especially for small business owners, who are keen on conserving every resource available. So to simplify the cumbersome task of finding the right colour combination for your brand, we have deciphered logos of some great brands to help you understand how they have used a combination of colours to get their brand message out and clear.

Here’s a classic one

Yellow and Black

MailChimp logo

Yellow and Black is a brilliant colour combination for two reasons; the vibrancy of yellow makes an impact without troubling the eyes, and the stark contrast makes the letters and the mascot in the logo stand out. This colour combination makes MailChimp’s logo an attention grabber. This combination of colours is apt if your brand is vibrant, communicative and a bit authoritative.

Pink and Purple

Vineria-9- Logo by-Gilnei-Silva

Both pink and purple are soft colours. While the pink appeals to women, the purple colour conveys the royalty or luxury of the brand. This fusion of pink and purple colour is great for cosmetics, perfume and lingerie brands.

White and Grey

Barrel Culture logo by Chris Bernay

White and Grey are connected colours; hence, their union reinforces the message given out by the accompanying colour. The purity and subtleness of white get reinstated by the grey. If your brand stresses purity or quality of your product above others, then this colour combination is right for you

Blue and Orange

@cjzilligen on Instagram

Blue and orange colours fall on opposite sides of the colour wheel and thus form complementary colours. Though the orange used in this logo is not exactly an actual bright tint of orange, this subdued tint evokes the same feeling and creates a great colour combination with navy blue and light blue. The youthful spirit with the sportsman spirit is conveyed brilliantly through this combination of colours. This combination works great for Technology and Travel brands.

Shades of green and blue

@paddymo10 on Instagram

Giving it to nature! Taking the hues from the nature green & blue and using different tints of these colour has worked out well for this logo. This colour combination teaches us that inspiration can be drawn from a product or its source as well.

Black, white, purple and yellow

Adobe Photoshop mascot logo template

This colour combination is brilliant for gaming, and if black gets eliminated from the combination (using only white, purple and yellow), the mystery element will be taken out. As these colour s form high contrast, they can effectively make a logo stand out. However, caution should be exercised as it is a loud combination of colours.

Grey, light green and pink

Logo By DjDesignerLab

While the grey here talks about the purity and reliability, the pastel shades of green reinstate the freshness of the product, and a touch of pink has made the overall logo an eye catcher. This colour scheme is also good for the brand into the baby food business.

Green, red, yellow + a combination of subdued colours

Tacorama Mexican restaurant logo by artdemix

Contrasting colours and a combination of loud and subdued colours invoke a feeling of ethnicity. This colour combination is useful if you trade in ethnic products.

Orange, maroon, white and green

the West Virginia Food Truck Festival

Fresh, fresh, fresh!!! This lively combination of colours screams out the youthful and freshness of the brand. The use of contrasting marron red along with white adds a different dimension to its logo. This colour combination is apt if your brand represents a youthful spirit while staying responsible and grounded.

White, yellow, green and grey

Save-Idea by Mooxidesign

Each colour in this combination invokes a different emotion, but it is put together in such a thoughtful way that they drive down the message of being environmentally responsible effectively.

A combination of subdued colours – green + light brown + blue

Salida_Winefest_Sunday_Lounge by Jared Jacob

Use of subdued colours is apt if your logo is retro style. Also, this fantastic use of colours makes it playful and takes you to a different period.

Combination of warm and cool colours

Go Tickets logo

This logo is an excellent example use of warm and cool colours together. Most of these colours are complementary colours. They have been placed together in different schemes – the hands form an analogous scheme (three nearby colours)

Colours are combined in a myriad way; imagination is the limit. Nature too exercises colour combination in abundance. However, when it comes to selecting colours for a logo and branding it would be advisable to use restraint as even less can be more.

To know more about logo designing read everything about logo designing.

You can rely on these articles for logo designing help or opt for Budget Websites creative, hassel free and cost-effective logo design service Contact us now.

Everything about logo designing in 2019
Know every detail involved in the logo design process  and get the hang of the golden rules in logo designing

Here you will find answers to

What is a logo?

What are the processes involved in logo designing?
Things to know before designing a logo

What is a logo?
A logo is the artistic representation of a company’s ideology and vision. It is the visual identity of a brand that first communicates with its audience. We are living in a ubiquitously visual world, where there’s no escape from images and icons. Apple’s, Nike’s, Amazon’s and a ton more that you encounter every day, but do you recognise and connect with all of them on the same level?
So, what is it that makes these logos stand out? What makes these logos linger longer than the others? The answer is simple – they communicate! And they communicate effectively.
So how do you create a logo that speaks to your audience about your brand? The process of getting logos to communicate is rather intricate; however, we have tried to untangle it so that small business owners can follow it to get the best out of their effort.
Logo designing is art and science put together, so trying your hand at designing your logo with limited knowledge isn’t advisable. However, this article and infographics will help small business owners to familiarise with the logo designing process and to instruct designers while they design your logo.
Before discussing the golden rules of logo designing, let’s set the stage to understand the process. Writing a logo design brief will help your designer understand better about your design requirements.

The process of designing a logo

Logo design process

With processes in place, we’ll now look at principles of logo designing for designing an effective logo.

Things to know before designing a logo

Here are a few things to keep in mind while designing a logo.

Think unique:

Uniqueness is what makes any logo stand out. People are being bombarded with images every day, so if your logo isn’t unique people would not fancy it.

Logo-Apple

Apple Logo

Instead of using a full, perfect apple, Apple Inc opted for a bitten apple. It’s that byte that has made the logo iconic.

Logo-Catwalk

By Logoprofessionals

Logo-Think

By Gegen Ganitikundha

You may use the most obvious things, but with a twist.
Play around: There are scores of styles commonly used in logo designing such as – classic, Retro, Modern. Choose what suits your brand.

Classic

Logo-Maya

By Clover And Crow

Logo- Frank Ronay

Frank Ronay
Retro

Retro Logo

By cheap logo design

Retro Logo

By Allan Peters
Modern

Logo-Noon

By Kissmiklos

Logo-Artis

By Lane Delany

Logo-Corner Store

By Vincent Conti for WeWork

Shapes:

Different shapes can be used so that the logo remains inside a definitive form and also catches the eye. Your logo can either be designed inside a circle, oval, triangle or can be designed to form these shapes.

Circle Logo Collections

By logolunge

Logo-Blooming

By Stylish Creative Shop

Logo-Poler Brand

Source Design Inspiration

Logo-Google Play

Google Play Logo

Logo-Ford

Ford Logo

Each shape has a psychology. You may also experiment with lines, curves and other geometrical shapes too.

Geometric Logo Collection

By Logolounge.com

Apart from shapes, logos can be categorised into various styles based on the use of letters, design elements, company name (words) etc.

Logo-Facebook

Facebook

Facebook’s logo for instance is just the “F” while Coca-cola and Uber use their company name. Here the typography takes the centre stage.

Logo-Coca Cola

Coca cola

Logo-Uber

Uber

Then there are designs that incorporate an imagery with their name, some are abstract while others are related to their field of operation.

Logo-Dove

Dove

Logo-Renderforest

Renderforest

Abstract Ones:

Logo-Starbucks Coffee

Starbucks

Logo-Adidas

Adidas

Play around and try different styles to see which logo design best suites your brand.

Fonts speak:

Fonts have a language of their own as different fonts communicate different emotions. Experiment with a variety of fonts. You can either choose one that common in your industry such as comic sans for companies catering to kids’ products. However, there’s no harm in experimenting if it serves the purpose. Also, the look and feel of each font vary with the spacing between letters, size and weight.

Logo-Walt Disney

WaltDisney

Logo-Virgin

Virgin

Logo-Subway

Subway

The Balancing act:

While designing the logo, you can place letters or characters in any direction, you can flip them, can make them intersect, do whatever but they should remain balanced.

Logo-Dream Smoke

Dream Smoke

The Mr. Dream Smoke logo,found on Pinterest,has a man’s half and “Mr” written on the left, is well balanced with the smoke and space in the right. Also, the upper half of the logo is balanced with the text below.
Symmetry is something that should not be ignored.

Negative is positive:

Careful and creative use of negative space in a logo not only balances it but also amplifies it visually, creating unusual patterns.

Logo-AT&T

AT&T

Logo-Spartan

Spartan Golf

Lively:

Active images especially of living things such as a bird in flight or a galloping horse, is way more appealing than a stationary one. Twitter’s famous logo shows the bird in an upward flight

Logo-Puma

Puma

Logo-Bacardi

Bacardi logo

Colour it:

Colour defines the true spirit of your logo. The colour should be in sync with the brand image. Different colours convey different emotion; your logo should convey exactly what the brand identifies itself with. The logo should be such that it should have an appeal in black and white and in dual colour and even in monochrome. It is always advisable to avoid adding a spectrum of colours to a logo.

Color Imotions

Source: designcode.io

While selecting colours, you can choose in the below seen ways

Follow a Scheme

DesignMantic

However, the selection of the colour should be done accordance with your brand.

Versatility:

You would be carrying your brand everywhere. If your logo isn’t versatile it might look good only on certain merchandise thereby failing to serve its very purpose. Your logo should be comprehendible in all sizes, from a tiny favicon to larger than life hoarding. Mock-up on a variety of materials and backgrounds.

Logo Versatility-1

Le29 by JASM

Logo Versatility-2

By designmadeingermany.de

Apart from this, design your logo such that it doesn’t go stale in a short while. Your company logo should look trendy and lively even 20 years down the lane.
To sum-up, logos can subtly invoke an emotional response towards your brand, so, dwell deep and keep experimenting with various styles until you find one that stands out and strikes you.

Try Budget Websites cost effective logo design service for a quick and brilliant logo that just hits the mark. Contact us now!!!

2019 Digital Marketing Trends Small Businesses Should Leverage
Friends holding up thought bubbles with social media concept icons

Digital marketing is an arena that has evolved with galloping speed, embracing technological advancement in its stride. The year 2018 saw digital marketers looking for newer avenues to connect and interact with audiences while trying to create a lasting relationship with them. In creating a lasting relationship, customer experience is of prime importance. This realisation has nudged small business owners to think positively about digital marketing and interact with potential and existing customers through various digital marketing platforms. Also, the effectiveness of digital marketing channels over the traditional forms of marketing has been a game changer for small businesses.
According to Business 2 community, 75% of small business owners view online marketing as an “effective” or “very effective” tool to attract new customers. The cost has been the governing criteria for this shift as digital marketing are way more cost effective than traditional forms of advertising.

In 2018, Video marketing reigned the digital arena with over 78% of people watching online videos every week, and 55% viewing online videos every day (HubSpot), and the figures will surge by 2019. So, here are a few trends that are expected to catch up in 2019.

1. Video marketing:

In 2018, videos have been influencing buying decisions, and overall industry trends indicate that videos will continue to dominate in 2019 too. The most commonly produced videos in 2018 were product videos, explainer videos and demo videos. However, businesses are experimenting with a variety of genres and styles. In 2018, mainly large companies relied on videos, however in 2019, small businesses will take the front seat. The creation of several make your own video applications, giving complete freedom to build different kinds of videos at nominal costs, have taken away the apprehension of small businesses.

2019 will also witness the rise of Snack ads – short ads of 10-second duration – where companies will compete to make a mark and to get their message across in the shortest possible time.
Another digital marketing trend that will gain momentum in 2019 is live video. Live videos have demonstrated their ability to build customer trust and brand association while remaining cost-effective. So, more and more brands will go bold and experiment with live streaming. According to Neil Patel, the live streaming industry will grow to be a $70 billion industry. Also, studies show that audiences interact more with live videos by commenting 10x more during live videos (Facebook). Live videos are consumed more by youngsters, so brands catering to the youth will be seen deploying this digital marketing technique more to reach their consumers. For small businesses too, this trend will prove to be a boon with the double benefit of personalization and cost-effectiveness. It costs near to nothing to conduct product launches, demos or to get a personalised message across through live video. Also, 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo) Moreover, statistics show that 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. (Forbes)

Technology too is paving the way to make videos an integral part of digital marketing. Artificial Intelligence (AI), Virtual Reality (VR), state-of-the-art smartphone cameras and easy to use online editing applications have revolutionised video marketing. So, if you haven’t started publishing videos yet, do it now!

2. Voice Search:

“Alexa, play Nothing Breaks Like A Heart”, and the song plays. Whoa!! Voice based commands are all for making life easier, and it’s no wonder why technology giants such as Google and Amazon are streamlining their resources to better this area. The impetus made by Voice search is good enough evidence to know what is in the making. The statistics show that by 2020, 50% of online searches will be voice-based. This will change the face of Search Engine Optimisation (SEO) and content creation.

Do you write and speak the same way? The answer to this question is something that has made every digital marketer pull their hair out. While type searching for a salon, a user might type “best salon in Perth”, but while voice searching, they might just say “which is the best salon.” The AI-powered voice assistants will gauge the user’s location and understand their need before presenting the answer. The content, therefore, will need to be overhauled to awe these voice assistants. The tone of content will shift towards conversational style to match the voice searches. Moreover, the competition for that coveted ranking will sky-rocket. Unlike type searches which throws up pages after pages in the result, the voice assistants have limitations; Siri, for example, only displays 3-4 results.
The technology, however, is just evolving from its nascent stage and much R&D needs to be done. Most voice-based queries are related to local searches such as salons, restaurants, local shops etc., so this presents a plethora of opportunities for small business owners who cater to a local audience.

3. Chatbots:

The AI-powered chatbots have been around the corner for a while now. Though they didn’t gain popularity at the onset, 2018 was a profitable year for chatbots as we saw them gaining strength and acceptance among online users. In Digital marketing, customer experience takes center stage, and chatbots play a vital role in providing excellent customer experience, be it by providing necessary information, support for troubleshooting or helping users by streamlining tasks.

Most customers detest the time and patience required to get to a client support executive and the long wait to get an appropriate response. The acceptance of chatbots arose from the need for quick and efficient customer service. While browsing a website or a company’s Facebook page, users prefer to ask spontaneous questions and expect an equally spontaneous response. The quick and appropriate responses from chatbots have enhanced the brand value of organisations and have succeeded in building trust.

However, a lot needs to be done to elevate chatbots to their deserved stature. 2019 will witness human-like conversational chatbots which will make it impossible for users to judge whether it’s a human or a robot in conversation. Brands will dig deeper to understand the purpose of communication, the value chatbots can provide and several back-end functions that can be integrated with AI to deliver a remarkable experience.
Most small businesses have failed to leverage this technology, but 2019 will see them opting for chatbots for the high value they provide for a meagre cost.

4. Influencer marketing:

In digital marketing milieu, it’s influencer marketing that enjoys more credibility among consumers. Influencer marketing is tying-up with people who have huge social media following to promote products and services. People tend to believe and rely on peers, instead of celebrities, while making buying choices; so, influencer marketing has been a very effective digital marketing strategy.

Influencer marketing was deemed costly by small businesses, however, in 2019 small businesses will shift their focus to nano influencers. Nano influencers are local people who enjoy a certain amount of popularity and credibility on social media in a niche segment. For a small business, these nano influencers are a win-win solution, as they are not only affordable but also enjoy a strong following in the very niche that these small businesses are targeting. Such nano influencers will prove to be an effective and easy way to build brand value, brand awareness and drive sales for small businesses.

Digital marketing is witnessing rapid transformation with the dynamically changing technology. So, it will be worth the wait to see which trends will cut past the predictions to connect and engage with customers in ways never imagined before.

Evolution of Webdesign

From NeXT Computer to mobiles, websites have evolved tremendously embracing technological advances on the fronts of web design and web development. What looked like a page from a book has now taken the form of an artistic masterpiece with a brilliance of its own. The first website was developed only to share information within an organisation, and the web design factor was entirely overlooked. However, today we are standing at a point where a website must appeal, interest and sometimes lure its visitors to specific sections or actions. Evolution of website design can make up for an interesting thesis, while there have been times that we have gone overboard with eye smashing colours and good for nothing web features, the cult of creative web designers and developers have saved the day with jaw-dropping website designs.

Tracking the evolution of web design

www

www

The first website, World Wide Web, was developed by Berners-Lee, in 1991, which resembled more like a page from a book with only texts and hypertexts throughout the page. This also marked the dawn of HTML era.

Mosaic

Mosaic

In 1993 another browser, Mosaic, was launched which displayed capabilities to break free from the standard format of only text-based web design, by incorporating images.

W3C

W3C

Tim Berners envisioned the potential of a free World Wide Web and therefore created World Wide Web Consortium (W3C) in 1994 to help the web evolve and remain free from monopoly. Formation of W3C accelerated advancements for the growth of the World Wide Web with faster loading speed at high resolution.

Table

Table

Mid-1990’s marked the era of change in website design style with Table style formatting; there was also a surge in the style of fonts and range of colours available at a web designer’s disposal. Sliced images and columns became the dominating concepts of web designing.

Flash

Flash

Another exciting developments of the mid-90s were the advent of Flash and Website Builders. Websites like Geocities and Angelfire gave the power of designing to everyone who desired or dared to do it on their own and with flash, moving buttons and rolling texts began to appear. Flash dominated for a while as it facilitated visitor interaction within the website design

CSS

CSS

In 1996 Cascading Style Sheet (CSS) was launched which propelled web designing by allowing designers to experiment with layouts. However, it was CSS2, the successor of CSS, that was a hit. Web designers could now define the colour of backgrounds, font size and layout pattern in the Stylesheet.

IE5

IE5

In 1999, Internet Explorer 5, the CSS’s most compatible browser, was launched. With this, web designers unleashed their creativity as solid colours gave way to gradients, and the amount of Content used was also brought down.

JS

JS

From the year 2000, almost a decade after the first website was launched, web designing and web development witnessed some of the revolutionary changes.
In early 2000, with the rise of Javascript, web designers started experimenting with grids, contrasting colours and stationary navigational menu. This took the menu bar to the top of the page, helping visitors scroll down the page and navigate comfortably at their will. Drop-down menu was also introduced, and the range of colours got wider.

XML

XML

By Mid-2000’s effort was taken to develop processes that further simplified and bettered usability of web designs. Extensible Markup Language (XML), a language that could be understood by both humans and machines, was developed to simplify and speed up web processes over the internet.
In 2005, the video streaming giant, Youtube was launched, and web designers started experimenting by incorporating videos into the layout.

Safari

Safari

In 2008, the first internet browser for mobile, Safari, took form. As a result, two web designs – one for web and one for mobile – were created.

Web 2.0

Web 2.0

However, towards the end of 2000, the concept of Web 2.0 evolved, incorporating responsive web designs, that worked for different display environments, such as desktops, tablet and mobiles. From there, what followed was just a spell-bounding creative and technological advancement which took user interaction several notches higher.
In 2012, the trend of flat designs caught on, which emphasized two-dimensional style that wasn’t flamboyant in nature. Content too came to the forefront engaging and guiding visitors across the website.

Parallax

Parallax

In 2015, another web design concept, parallax was introduced, where the foreground images move faster than background images, creating an illusion of depth and enhancing the experience. However, this style doesn’t enjoy much popularity.


The mobile era

We are now at a point where more and more traffic to a website is coming from the mobile. This has meant, lesser navigational buttons, longer and learner designs instead of wider ones, and communication with devices.
The future is all about experience, and that’s the very reason why the idea of User Experience, a term coined by Donald Norman, gained momentum. User experience design incorporates interaction, visual design, information architecture and user research. AI (artificial intelligence) is being fused into web designing to power the websites to become intuitive for enhancing user experience. With the proliferation of websites and changing user behaviour, what is to follow is definitely worth the wait.

Budget Websites launches its re-designed website
Offering responsive website for as low as $550 to small and new businesses in Perth

Perth, Western Australia – NETCorp IT Solutions, acquired Budget Websites, of February this year, to provide cost-effective and budget website design and digital marketing services to venturing entrepreneurs, small business owners and freelancers in Perth. Focusing on essentials, NETCorp has tailored its services to accommodate Budget Websites for business owners who have shied away from creating a website, fearing the dent it may create to their budget. Budget Websites offers mobile friendly and user-friendly website designs that are crafted keeping in mind the needs of small and new businesses in Perth. No unwanted page additions or unwarranted technology infusion, to mint money, has been our motto.

We have re-designed our Budget Websites to provide excellent user experience with ease of navigation, dynamic look and feel, and have optimised it for exceptional speed and performance. Budget Websites has also rebranded itself with a new logo, that echoes our principle of taking limitations of a budget and usefulness of a website together in one go. We aren’t stopping here, new features, useful and engaging content and an array of templates will be added soon for enhanced visitor engagement.

“We believe that because small businesses are on a budget does not mean that their website needs to look cheap and nasty; No! At Budget Websites, we build quality scalable websites that gives small and new businesses the boost it needs and a website designed to grow with them.” – Leslie Rayment, MD.

More than the appearance, Budget Websites has customised its web design and digital marketing services to garner results with organic SEO and Social Media Marketing services. We also offer complete web services such as Hosting, Domain Name Registration, SSL Certificate and Contact Forms. Our mission is to help small and new businesses in Perth to create online visibility and generate business and boost sales through online marketing. Having waded through this phase, we understand the predicament a new entrepreneur or a small business owner has to face, and we hope Budget Websites will put an end to their web woes.

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Budget Websites is a subsidiary of NETCorp IT solutions, based in Perth, Western Australia, and is co-owned and managed by Leslie Rayment, who has immense experience in IT and web solutions. Budget Websites also enjoys backing of expert web designers, web developers and digital marketing professionals with years of IT experience.

3/33 Archer Street,
Carlisle, WA 6101.
Ph: 1300-686-715.

Email: sales@budgetwebsites.com.au,
www.budgetwebsites.com.au

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Budget Websites

Based in Perth WA, we are a team of web design and development specialists who are dedicated in helping others achieve online success.We bring all of our skills and expertise together honouring our crafts to create a focused website that converts your sites visitors into customers.

Address

3/33 Archer Street,Carlisle, WA 6101


Ph : 1300-686-715

Email : sales@budgetwebsites.com.au

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