Most businesses now, enjoy multifarious online presence through a website, popular social networking sites, blogs, Apps etc. Social networking, however, has been a rapidly evolving and most engaging medium of all, and interacting in relevant groups on these social channels have proved to be fruitful for many. Communicating in Facebook Groups, for example, is way more enriching, focused and you enjoy an audience who share similar interests. However, until October 2018, you could interact in Facebook groups only through a personal profile.
So, what made us write on Facebook’s feature enabling business pages to join groups, nearly six months after its announcement? The very fact that there are scores of small businesses out there on Facebook who are unaware of this feature and thus fail to reap the benefits of posting through Business Page in groups. But before jumping on, it’s important to understand what this feature entails and how it can benefit your business.
Making participation in social networking groups should be a part of your online marketing strategy. Apart from joining groups on Facebook, you can also create one around your brand. If you are into travel services, for instance, you can create a group of travel lovers or groups on places, where you can share all the information to educate your target audience. Establishing trust and relevance among your audience is the key to success. However, it takes diligence to maintain that.