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Everything about logo designing

Know every detail involved in the logo design process and get the hang of the golden rules in logo designing
Everything about logo designing

Here you will find answers to

What is a logo?

What are the processes involved in logo designing?

Things to know before designing a logo

What is a logo?

A logo is the artistic representation of a company’s ideology and vision. It is the visual identity of a brand that first communicates with its audience. We are living in a ubiquitously visual world, where there’s no escape from images and icons. Apple’s, Nike’s, Amazon’s and a ton more that you encounter every day, but do you recognise and connect with all of them on the same level?
So, what is it that makes these logos stand out? What makes these logos linger longer than the others? The answer is simple – they communicate! And they communicate effectively. So how do you create a logo that speaks to your audience about your brand? The process of getting logos to communicate is rather intricate; however, we have tried to untangle it so that small business owners can follow it to get the best out of their effort.
Logo designing is art and science put together, so trying your hand at designing your logo with limited knowledge isn’t advisable. However, this article and infographics will help small business owners to familiarise with the logo designing process and to instruct designers while they design your logo. Before discussing the golden rules of logo designing, let’s set the stage to understand the process. Writing a logo design brief will help your designer understand better about your design requirements.

The process of designing a logo

Everything about logo designing
With processes in place, we’ll now look at principles of logo designing for designing an effective logo.

Things to know before designing a logo

Here are a few things to keep in mind while designing a logo.

Think unique:

Uniqueness is what makes any logo stand out. People are being bombarded with images every day, so if your logo isn’t unique people would not fancy it.
Everything about logo designing
Apple Logo
Instead of using a full, perfect apple, Apple Inc opted for a bitten apple. It’s that byte that has made the logo iconic.
Everything about logo designing

By Logoprofessionals

Everything about logo designing
By Gegen Ganitikundha
You may use the most obvious things, but with a twist. Play around: There are scores of styles commonly used in logo designing such as – classic, Retro, Modern. Choose what suits your brand.

Classic

Everything about logo designing
By Clover And Crow
Everything about logo designing
Frank Ronay

Retro

Everything about logo designing
By cheap logo design
Everything about logo designing
By Allan Peters

Modern

Everything about logo designing
By Kissmiklos
Everything about logo designing
By Lane Delany
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By Vincent Conti for WeWork

Shapes:

Different shapes can be used so that the logo remains inside a definitive form and also catches the eye. Your logo can either be designed inside a circle, oval, triangle or can be designed to form these shapes.
Everything about logo designing
By logolunge
Everything about logo designing
By Stylish Creative Shop
Everything about logo designing
Source Design Inspiration
Everything about logo designing
Google Play Logo
Everything about logo designing
Ford Logo
Each shape has a psychology. You may also experiment with lines, curves and other geometrical shapes too.
Everything about logo designing

By Logolounge.com

Apart from shapes, logos can be categorised into various styles based on the use of letters, design elements, company name (words) etc.
Everything about logo designing
Facebook
Facebook’s logo for instance is just the “F” while Coca-cola and Uber use their company name. Here the typography takes the centre stage.
Everything about logo designing

Coca cola

Everything about logo designing

Uber

Then there are designs that incorporate an imagery with their name, some are abstract while others are related to their field of operation.
Everything about logo designing

Dove

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Renderforest

Abstract Ones:

Everything about logo designing
Starbucks
Everything about logo designing

Adidas

Play around and try different styles to see which logo design best suites your brand.

Fonts speak:

Fonts have a language of their own as different fonts communicate different emotions. Experiment with a variety of fonts. You can either choose one that common in your industry such as comic sans for companies catering to kids’ products. However, there’s no harm in experimenting if it serves the purpose. Also, the look and feel of each font vary with the spacing between letters, size and weight.
Everything about logo designing
WaltDisney
Everything about logo designing
Virgin
Everything about logo designing
Subway

The Balancing act:

While designing the logo, you can place letters or characters in any direction, you can flip them, can make them intersect, do whatever but they should remain balanced.
Everything about logo designing

Dream Smoke

The Mr. Dream Smoke logo,found on Pinterest,has a man’s half and “Mr” written on the left, is well balanced with the smoke and space in the right. Also, the upper half of the logo is balanced with the text below. Symmetry is something that should not be ignored.

Negative is positive:

Careful and creative use of negative space in a logo not only balances it but also amplifies it visually, creating unusual patterns.
Everything about logo designing
AT&T
Everything about logo designing
Spartan Golf

Lively:

Active images especially of living things such as a bird in flight or a galloping horse, is way more appealing than a stationary one. Twitter’s famous logo shows the bird in an upward flight
Everything about logo designing
Puma
Everything about logo designing
Bacardi logo

Colour it:

Colour defines the true spirit of your logo. The colour should be in sync with the brand image. Different colours convey different emotion; your logo should convey exactly what the brand identifies itself with. The logo should be such that it should have an appeal in black and white and in dual colour and even in monochrome. It is always advisable to avoid adding a spectrum of colours to a logo.
Everything about logo designing
Source: designcode.io

While selecting colours, you can choose in the below seen ways

Everything about logo designing
DesignMantic
However, the selection of the colour should be done accordance with your brand.

Versatility:

You would be carrying your brand everywhere. If your logo isn’t versatile it might look good only on certain merchandise thereby failing to serve its very purpose. Your logo should be comprehendible in all sizes, from a tiny favicon to larger than life hoarding. Mock-up on a variety of materials and backgrounds.
Everything about logo designing
Le29 by JASM
Everything about logo designing
By designmadeingermany.de
Apart from this, design your logo such that it doesn’t go stale in a short while. Your company logo should look trendy and lively even 20 years down the lane.
To sum-up, logos can subtly invoke an emotional response towards your brand, so, dwell deep and keep experimenting with various styles until you find one that stands out and strikes you.

Try Budget Websites cost effective logo design service for a quick and brilliant logo that just hits the mark. Contact us now!!!