Everything about logo designing in 2019
Know every detail involved in the logo design process  and get the hang of the golden rules in logo designing

Here you will find answers to

What is a logo?

What are the processes involved in logo designing?
Things to know before designing a logo

What is a logo?
A logo is the artistic representation of a company’s ideology and vision. It is the visual identity of a brand that first communicates with its audience. We are living in a ubiquitously visual world, where there’s no escape from images and icons. Apple’s, Nike’s, Amazon’s and a ton more that you encounter every day, but do you recognise and connect with all of them on the same level?
So, what is it that makes these logos stand out? What makes these logos linger longer than the others? The answer is simple – they communicate! And they communicate effectively.
So how do you create a logo that speaks to your audience about your brand? The process of getting logos to communicate is rather intricate; however, we have tried to untangle it so that small business owners can follow it to get the best out of their effort.
Logo designing is art and science put together, so trying your hand at designing your logo with limited knowledge isn’t advisable. However, this article and infographics will help small business owners to familiarise with the logo designing process and to instruct designers while they design your logo.
Before discussing the golden rules of logo designing, let’s set the stage to understand the process. Writing a logo design brief will help your designer understand better about your design requirements.

The process of designing a logo

Logo design process

With processes in place, we’ll now look at principles of logo designing for designing an effective logo.

Things to know before designing a logo

Here are a few things to keep in mind while designing a logo.

Think unique:

Uniqueness is what makes any logo stand out. People are being bombarded with images every day, so if your logo isn’t unique people would not fancy it.

Logo-Apple

Apple Logo

Instead of using a full, perfect apple, Apple Inc opted for a bitten apple. It’s that byte that has made the logo iconic.

Logo-Catwalk

By Logoprofessionals

Logo-Think

By Gegen Ganitikundha

You may use the most obvious things, but with a twist.
Play around: There are scores of styles commonly used in logo designing such as – classic, Retro, Modern. Choose what suits your brand.

Classic

Logo-Maya

By Clover And Crow

Logo- Frank Ronay

Frank Ronay
Retro

Retro Logo

By cheap logo design

Retro Logo

By Allan Peters
Modern

Logo-Noon

By Kissmiklos

Logo-Artis

By Lane Delany

Logo-Corner Store

By Vincent Conti for WeWork

Shapes:

Different shapes can be used so that the logo remains inside a definitive form and also catches the eye. Your logo can either be designed inside a circle, oval, triangle or can be designed to form these shapes.

Circle Logo Collections

By logolunge

Logo-Blooming

By Stylish Creative Shop

Logo-Poler Brand

Source Design Inspiration

Logo-Google Play

Google Play Logo

Logo-Ford

Ford Logo

Each shape has a psychology. You may also experiment with lines, curves and other geometrical shapes too.

Geometric Logo Collection

By Logolounge.com

Apart from shapes, logos can be categorised into various styles based on the use of letters, design elements, company name (words) etc.

Logo-Facebook

Facebook

Facebook’s logo for instance is just the “F” while Coca-cola and Uber use their company name. Here the typography takes the centre stage.

Logo-Coca Cola

Coca cola

Logo-Uber

Uber

Then there are designs that incorporate an imagery with their name, some are abstract while others are related to their field of operation.

Logo-Dove

Dove

Logo-Renderforest

Renderforest

Abstract Ones:

Logo-Starbucks Coffee

Starbucks

Logo-Adidas

Adidas

Play around and try different styles to see which logo design best suites your brand.

Fonts speak:

Fonts have a language of their own as different fonts communicate different emotions. Experiment with a variety of fonts. You can either choose one that common in your industry such as comic sans for companies catering to kids’ products. However, there’s no harm in experimenting if it serves the purpose. Also, the look and feel of each font vary with the spacing between letters, size and weight.

Logo-Walt Disney

WaltDisney

Logo-Virgin

Virgin

Logo-Subway

Subway

The Balancing act:

While designing the logo, you can place letters or characters in any direction, you can flip them, can make them intersect, do whatever but they should remain balanced.

Logo-Dream Smoke

Dream Smoke

The Mr. Dream Smoke logo,found on Pinterest,has a man’s half and “Mr” written on the left, is well balanced with the smoke and space in the right. Also, the upper half of the logo is balanced with the text below.
Symmetry is something that should not be ignored.

Negative is positive:

Careful and creative use of negative space in a logo not only balances it but also amplifies it visually, creating unusual patterns.

Logo-AT&T

AT&T

Logo-Spartan

Spartan Golf

Lively:

Active images especially of living things such as a bird in flight or a galloping horse, is way more appealing than a stationary one. Twitter’s famous logo shows the bird in an upward flight

Logo-Puma

Puma

Logo-Bacardi

Bacardi logo

Colour it:

Colour defines the true spirit of your logo. The colour should be in sync with the brand image. Different colours convey different emotion; your logo should convey exactly what the brand identifies itself with. The logo should be such that it should have an appeal in black and white and in dual colour and even in monochrome. It is always advisable to avoid adding a spectrum of colours to a logo.

Color Imotions

Source: designcode.io

While selecting colours, you can choose in the below seen ways

Follow a Scheme

DesignMantic

However, the selection of the colour should be done accordance with your brand.

Versatility:

You would be carrying your brand everywhere. If your logo isn’t versatile it might look good only on certain merchandise thereby failing to serve its very purpose. Your logo should be comprehendible in all sizes, from a tiny favicon to larger than life hoarding. Mock-up on a variety of materials and backgrounds.

Logo Versatility-1

Le29 by JASM

Logo Versatility-2

By designmadeingermany.de

Apart from this, design your logo such that it doesn’t go stale in a short while. Your company logo should look trendy and lively even 20 years down the lane.
To sum-up, logos can subtly invoke an emotional response towards your brand, so, dwell deep and keep experimenting with various styles until you find one that stands out and strikes you.

Try Budget Websites cost effective logo design service for a quick and brilliant logo that just hits the mark. Contact us now!!!

Evolution of Webdesign

From NeXT Computer to mobiles, websites have evolved tremendously embracing technological advances on the fronts of web design and web development. What looked like a page from a book has now taken the form of an artistic masterpiece with a brilliance of its own. The first website was developed only to share information within an organisation, and the web design factor was entirely overlooked. However, today we are standing at a point where a website must appeal, interest and sometimes lure its visitors to specific sections or actions. Evolution of website design can make up for an interesting thesis, while there have been times that we have gone overboard with eye smashing colours and good for nothing web features, the cult of creative web designers and developers have saved the day with jaw-dropping website designs.

Tracking the evolution of web design

www

www

The first website, World Wide Web, was developed by Berners-Lee, in 1991, which resembled more like a page from a book with only texts and hypertexts throughout the page. This also marked the dawn of HTML era.

Mosaic

Mosaic

In 1993 another browser, Mosaic, was launched which displayed capabilities to break free from the standard format of only text-based web design, by incorporating images.

W3C

W3C

Tim Berners envisioned the potential of a free World Wide Web and therefore created World Wide Web Consortium (W3C) in 1994 to help the web evolve and remain free from monopoly. Formation of W3C accelerated advancements for the growth of the World Wide Web with faster loading speed at high resolution.

Table

Table

Mid-1990’s marked the era of change in website design style with Table style formatting; there was also a surge in the style of fonts and range of colours available at a web designer’s disposal. Sliced images and columns became the dominating concepts of web designing.

Flash

Flash

Another exciting developments of the mid-90s were the advent of Flash and Website Builders. Websites like Geocities and Angelfire gave the power of designing to everyone who desired or dared to do it on their own and with flash, moving buttons and rolling texts began to appear. Flash dominated for a while as it facilitated visitor interaction within the website design

CSS

CSS

In 1996 Cascading Style Sheet (CSS) was launched which propelled web designing by allowing designers to experiment with layouts. However, it was CSS2, the successor of CSS, that was a hit. Web designers could now define the colour of backgrounds, font size and layout pattern in the Stylesheet.

IE5

IE5

In 1999, Internet Explorer 5, the CSS’s most compatible browser, was launched. With this, web designers unleashed their creativity as solid colours gave way to gradients, and the amount of Content used was also brought down.

JS

JS

From the year 2000, almost a decade after the first website was launched, web designing and web development witnessed some of the revolutionary changes.
In early 2000, with the rise of Javascript, web designers started experimenting with grids, contrasting colours and stationary navigational menu. This took the menu bar to the top of the page, helping visitors scroll down the page and navigate comfortably at their will. Drop-down menu was also introduced, and the range of colours got wider.

XML

XML

By Mid-2000’s effort was taken to develop processes that further simplified and bettered usability of web designs. Extensible Markup Language (XML), a language that could be understood by both humans and machines, was developed to simplify and speed up web processes over the internet.
In 2005, the video streaming giant, Youtube was launched, and web designers started experimenting by incorporating videos into the layout.

Safari

Safari

In 2008, the first internet browser for mobile, Safari, took form. As a result, two web designs – one for web and one for mobile – were created.

Web 2.0

Web 2.0

However, towards the end of 2000, the concept of Web 2.0 evolved, incorporating responsive web designs, that worked for different display environments, such as desktops, tablet and mobiles. From there, what followed was just a spell-bounding creative and technological advancement which took user interaction several notches higher.
In 2012, the trend of flat designs caught on, which emphasized two-dimensional style that wasn’t flamboyant in nature. Content too came to the forefront engaging and guiding visitors across the website.

Parallax

Parallax

In 2015, another web design concept, parallax was introduced, where the foreground images move faster than background images, creating an illusion of depth and enhancing the experience. However, this style doesn’t enjoy much popularity.


The mobile era

We are now at a point where more and more traffic to a website is coming from the mobile. This has meant, lesser navigational buttons, longer and learner designs instead of wider ones, and communication with devices.
The future is all about experience, and that’s the very reason why the idea of User Experience, a term coined by Donald Norman, gained momentum. User experience design incorporates interaction, visual design, information architecture and user research. AI (artificial intelligence) is being fused into web designing to power the websites to become intuitive for enhancing user experience. With the proliferation of websites and changing user behaviour, what is to follow is definitely worth the wait.

Budget Websites launches its re-designed website
Offering responsive website for as low as $550 to small and new businesses in Perth

Perth, Western Australia – NETCorp IT Solutions, acquired Budget Websites, of February this year, to provide cost-effective and budget website design and digital marketing services to venturing entrepreneurs, small business owners and freelancers in Perth. Focusing on essentials, NETCorp has tailored its services to accommodate Budget Websites for business owners who have shied away from creating a website, fearing the dent it may create to their budget. Budget Websites offers mobile friendly and user-friendly website designs that are crafted keeping in mind the needs of small and new businesses in Perth. No unwanted page additions or unwarranted technology infusion, to mint money, has been our motto.

We have re-designed our Budget Websites to provide excellent user experience with ease of navigation, dynamic look and feel, and have optimised it for exceptional speed and performance. Budget Websites has also rebranded itself with a new logo, that echoes our principle of taking limitations of a budget and usefulness of a website together in one go. We aren’t stopping here, new features, useful and engaging content and an array of templates will be added soon for enhanced visitor engagement.

“We believe that because small businesses are on a budget does not mean that their website needs to look cheap and nasty; No! At Budget Websites, we build quality scalable websites that gives small and new businesses the boost it needs and a website designed to grow with them.” – Leslie Rayment, MD.

More than the appearance, Budget Websites has customised its web design and digital marketing services to garner results with organic SEO and Social Media Marketing services. We also offer complete web services such as Hosting, Domain Name Registration, SSL Certificate and Contact Forms. Our mission is to help small and new businesses in Perth to create online visibility and generate business and boost sales through online marketing. Having waded through this phase, we understand the predicament a new entrepreneur or a small business owner has to face, and we hope Budget Websites will put an end to their web woes.

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Budget Websites is a subsidiary of NETCorp IT solutions, based in Perth, Western Australia, and is co-owned and managed by Leslie Rayment, who has immense experience in IT and web solutions. Budget Websites also enjoys backing of expert web designers, web developers and digital marketing professionals with years of IT experience.

3/33 Archer Street,
Carlisle, WA 6101.
Ph: 1300-686-715.

Email: sales@budgetwebsites.com.au,
www.budgetwebsites.com.au

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Budget Websites

Based in Perth WA, we are a team of web design and development specialists who are dedicated in helping others achieve online success.We bring all of our skills and expertise together honouring our crafts to create a focused website that converts your sites visitors into customers.

Address

3/33 Archer Street,Carlisle, WA 6101


Ph : 1300-686-715

Email : sales@budgetwebsites.com.au

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